After more than a year of eager anticipation the new Fiat 500 was introduced to the public.  The international press conference and the car's official presentation to the retailers took place at PalaIsozaki in Turin. The main technical feature of the presentation was the quantity of projectors employed to cover 1,400 square metres of screens. MA Lighting and Brother, Brother & Sons products helped to make the event an unforgettable show.

Various models of Barco projectors were used, depending on the different requirements: 6 x FLM 18HD for the front screen, 2 x FLM 20+ for the ceiling screen and 9 x SLM 12. Six of these projectors were mounted on the Brother, Brother & Sons
v-Base yokes for the floor screen.

The great precision of the v-Base allowed precise and repeatable pixel-to-pixel overlapping for the double full HD projection from a height of 25 metres. All v-Base yokes were controlled via DMX from a grandMA ultra-light. Two grandMA light consoles in full-tracking backup together with an MA NSP controlled 60 moving lights which included Clay Paky 1200 HPEs, Martin MAC Performance and Martin MAC Wash fixtures.

Euphon Communication arranged the technical direction, planning and realisation of the event. GMep-Molpass, MA Lighting's exclusive distributor in Italy, delivered the lighting equipment. The v-Base yoke by Brother, Brother & Sons is exclusively distributed worldwide by MA Lighting.