Over the past few years, use of Rosco's range of dance floors has steadily and quietly increased across Europe and the UK, thanks almost entirely to the diversity, quality and reliability of the products. Traditionally there has been little in the way of marketing to support the range, but for the first time last year Rosco attended a number of trade shows specifically to promote dance floors and the interest was extraordinary.

So much so in fact, that Rosco has now brought a dance floor specialist onto the sales team with the specific remit to provide product information and advice to customers and to take the range into markets and venues previously untapped.

Lee Payne joins Rosco straight from performing on the Riverdance tour. He is looking forward to hanging up his tap shoes and taking on the challenge of growing Rosco's floor business.

Lee understands all too well the damage that poorly chosen or constructed floors can do to a dancer's body and is excited at the opportunity to present a viable and safe option to the dance world.

Says Payne: "It's a pleasure to be part of a wonderful company that provides performers with an exceptional range of dance floor and sub floor. Improving the longevity of a dancer is so important. Fewer injuries are what is needed to do this and I believe with Rosco's products the world of dance is about to get better, grow and performers' careers last longer."

All at Rosco are very optimistic about the benefits Lee's arrival will bring to installers and users of its dance floors. "We have known for some time that our range of floors has something special to offer to dancers, but we wanted someone who has actively worked on such flooring to be the product's ambassador," says Rosco's Director of Corporate Development, Diane Grant. "Lee is a very experienced dancer and has worked on all manner of floors. He certainly knows a good floor when he feels one."

All in all, Rosco is set to take the dance world by storm and will be presenting the dance floors to a wide range of potential users over the coming months.