Formula Sound has announced a significant extension to the range of Middle East markets where its products are represented. The company has appointed its existing Dubai distributor, Reference Audio, to now represent Formula Sound products in Oman, Bahrain, Saudi Arabia, Kuwait, Iran, Yemen and Qatar.

"We know that quality is an absolutely crucial requirement for customers in this market and quality has been a recognised hallmark of our products for the past 30 years, so we feel our products are ideally suited," says Formula Sound's Barry Penaligon.

"Combining this with the considerable experience that Reference Audio has and the service levels it provides was a logical step to take our products into this region. We're delighted to extend the scope of our dealings with Reference Audio and look forward to doing good business with them in the future."

Formula Sound's Barry Penaligon was able to join Reference Audio on its stand at the recent PALME exhibition in Dubai, where news of Formula Sound's forthcoming ZMR80 modular zoner mixer drew particular interest from the visitors.